Press Release - 1/22/2018

Upventur to Partner with Adventure Challenge Company

January 22, 2018 (DENTON, TEXAS) - Upventur, the everything outdoor adventure company, is excited to announce a new partnership with The Kids Adventure Games™. The Vail, CO-based adventure race series engages kids ages 6 to 14 by getting them outside, being physical and having fun while teaching them the values of teamwork, sportsmanship, perseverance and the benefits of an active, healthy lifestyle.

Upventur’s passion for all things outdoor adventure aligns synergistically with The Kids Adventure Games™ intent of engaging kids in physical activity and getting outside. “By offering The Kids Adventure Games™ adventure race series to Upventur’s community, we can continue to showcase exciting outdoor events and help promote getting outside and having fun,” says Upventur’s founder and, CEO Craig Pettigrew. The partnership will include cross-registration opportunities within the Upventur user community to The Kids Adventure Games™ events.

Hélène Mattison, Kids Adventure Games co-founder says, “Partnering with Upventur allows The Kids Adventure Games™ the opportunity to reach a much larger audience passionate about the outdoors and share our races with their community.” The Kids Adventure Games™ 2018 season currently offers eight races beginning June and ending in September in California, Colorado, Montana, Utah, Vermont, Washington State & Wisconsin. Registration opens March 1, 2018.

About Upventur

Based in Denton, TX, Upventur is a one-stop shop for all things outdoor including expert content, service providers and a social community sharing their experiences. Founded in 2016 by Craig Pettigrew, Upventur is a place for people to connect, explore and plan their next adventure. Upventur gets people moving, talking and outside living. Upventur also offers athletes, aspiring to be elite, a platform to share their passion for their game and to connect with fans and fellow outdoor adventurists. Whether you are booking a fishing trip to Falcon Lake or sharing a photo from the top of Pikes Peak, Upventur provides a platform for users to find community, gather information, and unearth new adventures, together. Together, this is our campfire story. For more information, visit

About The Kids Adventure Games™

The Kids Adventure Games™ was founded in 2014 by Hélène and Billy Mattison in Vail, Colorado. The event takes place across the country and features a myriad of challenges that empowers the children participating. The company’s goal is to encourage kids to go outside more while having fun. The event was cofounded with NRG Experiential Marketing, which helped grow the event series into a national platform. Starting March 1, participants can enroll for an event nearest to them. The race series begins in June and comes to a close on Labor Day weekend. For schedule, updates and more information visit