Press Release - 5/2/2018

Upventur Acquires Outdoor Adventure App Yonder

May 2, 2018 (DENTON, TEXAS) - Upventur, a social platform for the outdoor and travel space, is excited to announce the acquisition of Yonder, an app built to inspire and enable the love of the outdoors.

The Yonder App debuted in 2015 and was featured Best New, Best Social Networking App; Featured Homepage banner “New Year New You” and Featured App for the Great Outdoors. Yonder’s social networking platform is dedicated to connecting outdoor enthusiasts, created for everyone from backyard explorers to backcountry adventurers. The app offers geo-located images and videos around the globe of over 20,000 destinations bringing the outdoor community together to seek new experiences. The Yonder app, synergistically features 25 activities from biking, kayaking, climbing, skiing, etc., mirroring Upventur’s outdoor verticals. Since its launch, Yonder has built a loyal social community exceeding 500,000 dedicated to exploring and sharing their outdoor adventures.

Upventur is excited to add the Yonder app and its community of outdoor enthusiasts to its platform, further connecting fellow adventurists, offering them a bigger audience to share, post, tag and explore. With Upventur’s platform of extensive content and featured Adventure Guides on the site, Yonder followers will now have the opportunity to explore and book their next outdoor experience direct from the app.

Connecting the Yonder and Upventur outdoor communities will further push their passion for all experiences outdoor while collecting valuable data on their search, travel and experience preferences.

“Today’s consumers want information relevant to their specific interests. With Upventur’s custom AI platform, we can gather key data points and offer our outdoor community exactly the kind of targeted content, experiences and trips they are interested in,” says Craig Pettigrew, founder and CEO of Upventur.

Upventur will maintain the Yonder brand and name at this time with rebranding at a later date. Current Yonder users will maintain their existing profile and receive instructions for Upventur login. Consumers can find the Yonder app in both Apple and Android app stores.

About Upventur

Based in Denton, TX, Upventur is a one stop shop for all things outdoor including expert content, service providers and a social community sharing their experiences. Founded in 2016 by Craig Pettigrew, Upventur is a place for people to connect, explore and plan their next adventure. Upventur gets people moving, talking and outside living. Upventur also offers athletes, aspiring to elite, a platform to share their passion for their game and to connect with fans and fellow outdoor adventurists. Whether you are booking a fishing trip to Falcon Lake or sharing a photo from the top of Pikes Peak, Upventur provides a platform for users to find community, gather information, and unearth new adventures, together. Together, this is our campfire story. For more information, visit www.upventur.com.