Press Release - 9/19/2018

FOX and Upventur, an Outdoor Experiential Tech Startup, Partner for Premiere of Last Man Standing

North Texas Company Offers Engaging Giveaway that Embraces Fans’ Love of Outdoor Adventure and Comedy

September 19, 2018 (DENTON, TEXAS): Upventur ( today announced its partnership with Fox Broadcasting Company’s launch of Last Man Standing (, starring Tim Allen, and premiering Friday, September 28 at 8/7c on FOX.

Upventur’s experiential-focused, digital platform assists users in discovering their inspiration to enjoy personal adventures alongside fellow outdoor enthusiasts. In Last Man Standing, Allen’s character, Mike Baxter, is a marketing director also for an outdoor sporting goods store who uses the Outdoor Man vlog to share his humorous opinions on various topics. The intended alignment of Upventur followers and Last Man Standing fans for levity and adventure, underscores the basis for this announced promotional partnership.

The Upventur #WhatsYourUpventur #LastManGiveaways offers participants the chance to win up to $10,000 in epic outdoor adventure packages. The contest involves a two-week social engagement campaign designed to energize, entertain, and award fans of the show leading up to the premiere.

The contest requires participants to answer one simple question – what’s your Upventur? An Upventur embodies a participant’s personal outdoor adventure story. Participants are asked to respond briefly with photos or video clips. Early submissions include funny and meaningful footage of rock climbing, hiking, fishing and biking. Contest entry requires hash-tagging #WhatsYourUpventur and #LastManGiveaways as well as following @MyUpventur for chance to win two $5,000 Epic Outdoor Packages. The contest runs between September 14th to the September 28th.

Upventur will be hosting a Last Man Standing Kickoff Event along with Press and Media, by invitation only, in Denton on September 28, 2018.

To learn more about the Contest Giveaway Rules/Prizes visit

Follow us @MyUpventur (Instagram, Facebook, and Twitter)

Download Yonder by Upventur mobile app on Google Play

Download Yonder by Upventur mobile app from Apple Store

About Upventur

Located in Denton, Texas, Upventur was founded in 2016 and is privately held. An experiential, one-stop platform for outdoor adventure and recreation, Upventur assists users in discovering inspiration alongside fellow outdoor adventurers. The platform provides a single digital space for outdoor enthusiasts, of all skill levels, to find their next adventure, connect with each other, locate guides, and share their experiences. Upventur users have access to valuable resources and tools all geared towards inspiring outdoor adventure and making the process of creating outdoor experiences easier, more fulfilling and more frequent. The platform offers a rich balance of company-produced and user generated content, social media community, expert reviews, and adventure guide matching tools. Upventur and Yonder (now “Yonder by Upventur”) are trademarks of ORMG.

About Fox Broadcasting Company

Fox Broadcasting Company (FOX), a unit of 21st Century Fox, is home to some of the highest-rated and most acclaimed series on television, including 9-1-1, EMPIRE, THE ORVILLE, THE GIFTED, THE RESIDENT, LETHAL WEAPON, GOTHAM, STAR, THE SIMPSONS, FAMILY GUY, BOB’S BURGERS, HELL’S KITCHEN, MASTERCHEF, MASTERCHEF JUNIOR, THE FOUR: BATTLE FOR STARDOM, BEAT SHAZAM, LOVE CONNECTION, SO YOU THINK YOU CAN DANCE and GORDON RAMSAY’S 24 HOURS TO HELL AND BACK; as well as new series REL, THE COOL KIDS, LAST MAN STANDING, THE PASSAGE and PROVEN INNOCENT. FOX airs 15 hours of primetime programming a week, as well as major sports and Sunday morning news. Through the FOX NOW app, FOX viewers can watch full episodes of their favorite FOX shows on a variety of digital platforms, while enjoying enhanced interactive and social capabilities around those shows. Download the FOX NOW app at To watch primetime programming live on the web, visit “Like” FOX on Facebook at and follow the network on Twitter @FOXTV. For additional information about FOX, please visit