Located in Denton, Texas, Upventur was founded in 2016 and is privately held. An experiential, one-stop platform for outdoor adventure and recreation, Upventur assists users in discovering inspiration alongside fellow outdoor adventurers. The platform provides a single digital space for outdoor enthusiasts, of all skill levels, to find their next adventure, connect with each other, locate guides, and share their experiences. Upventur users have access to valuable resources and tools all geared towards inspiring outdoor adventure and making the process of creating outdoor experiences easier, more fulfilling and more frequent. The platform offers a rich balance of company-produced and user generated content, social media community, expert reviews, and adventure guide matching tools. Upventur and Yonder (now “Yonder by Upventur”) are trademarks of ORMG.